University Park & Place Apartments
501 E. 18th Avenue | Ellensburg, WA
Ruth&Kirker | Boutique PR News!
Last night Ruth&Kirker, Benson Vineyards and Delivered Bundles put together a wonderful fundraiser with the GlassyBaby Roadshow. Ruth&Kirker is Boutique Public Relations company founded by myself and my sister Beth McGuffin. I photographed this event as “RK” and we also made the event poster. If you have not heard of GlassyBaby go check out the website. I’m in love with mine!
I am working with a booking agent for all of my commercial & editorial work.
Please contact my representation:
Beth McGuffin | Ruth&Kirker.com
Do I REALLY Need to Hire a Photographer?
Posted on January 31, 2012
EVERYONE HAS A DECENT CAMERA. DOES THAT MEAN EVERYONE IS A DECENT PHOTOGRAPHER? ABSOLUTELY NOT.
Okay, we get it. You think your photos are just fine; no need to hire one of those expensive photographers. You don’t want to spend the money and you’re not sure your photos are that much worse than what a photographer could produce anyway.
Photography is perhaps one of the most telling mediums in your marketing efforts. The audience connects to you and your brand through the photos you use. The quality of your photos – good or poor – reflects the quality of your business.
You are what your media say about you.
Think about photography as an investment. Once you make the investment, you can reuse the photographs in other aspects of your marketing. Building up a photo bank for your company is useful in the long run. Good photos can be used for a year or more in your advertising, on your website, on your business collateral and other elements.
Don’t waste your valuable time by taking and editing your own photos when you could be spending time doing what you do best—running your business. It is much more efficient to hire a professional who will deliver much higher quality photographs in the end. You pay them for a whole lot more than you may realize: lighting equipment, professional models, technical know-how, setting up the perfect shot, professional editing, and most importantly, knowing how to make the photo SELL, not just show.
Alright, now you’re thinking, “But I still think my photos are good enough! I still don’t see the big difference.” It’s time for a little bit of education, people. Let’s learn what good photography is and is not.
GOOD PHOTOS ARE ABSOLUTELY NECESSARY IN ANYTHING THAT REFLECTS YOUR BUSINESS, PROFESSIONAL SELF AND REPUTATION.